Joys of Podcasting 2 - Learning Curve
My podcast:
Virginia Waytes' Sexy Stories
is now up to episode 8 and chugging along nicely. For those not in the know,
my podcast is a serialised paranormal romance for adults only where
each week:
- the podcast🎧 has a brief recap and all the naughty bits from the week's episode
- and there is also an eBook📕 with all the plot that would make the podcast far too long.
There are lots of supernatural beings and magic and excitement, as well as
plenty of sensual sexy times.
So the whole podcasting thing can be a bit confusing, as I found out, because
there are many different ways to do things. For example where to host, how to
get the best sound, how distribution works etc. So welcome to my second post
about podcasting and here are some of the things I have picked up along the
way.
I shared the equipment I use over at this post:
The Joys of Podcasting: A Beginning so I won't go into that again. Suffice to say I am still using the same
stuff.
However, podcasting has other trip wires I had not appreciated, but once we
know they are there it is easy to skirt around them. Please be aware, I am no
expert, this is a post about how I went about things.
#1 Create a Podcast Trailer
Some podcasting sites, including Apple allow us to create a trailer for our
podcast. A trailer is just what is sounds like, a short introduction to our
podcast, usually about 2-3 mins in length. This is really useful for several
reasons:
-
We want out podcast approved on streaming platforms before episode 1
goes live
For example Apple takes a while to approve new podcasts - it can be anything from hours to a week - and there has to be at least one "episode" live for them to approve it. This means if we want our podcast to launch on Apple at the same time as it goes live everywhere else we need a valid episode before we actually launch. A trailer counts as a valid episode.
Most other places take less time to approve, but it is still best to have the podcast live on other platforms before launch, - A trailer gives us a chance to introduce our style and hook listeners before launch day. We're trying to interest people in our product just like movies do, so a trailer is a great idea to gather interest. If we are very lucky they might even subscribe to our podcast.
I use Podbean as my
hosting site and it allows settings for an upload to let services know if an
episode is a trailer or a full episode. I can only assume other hosts do the
same, but you'd have to check.
#2 Where to Get a Podcast Seen
There are many streaming platforms where it is a good idea to make sure our
podcasts are seen. These are the ones I use and also the articles I used to
find out how to submit my feed to them:
-
Spotify
➡️Submit Your Podcast to Spotify (Live365) -
Apple Podcasts
➡️How to Submit Your Podcast to iTunes (Live365)
➡️Submitting My Podcast to Apple Podcasts (Podbean) -
Google Podcasts & Google Music Podcasts
-
➡️How to Submit Your Podcsat to Google Podcasts (Live365)/
➡️Making my podcast available in the Google podcast app (Podbean) - N.B. Google Music Podcasts (not Google Podcasts - confusing I know, but they are separate) is only available in North America, and even to submit to them we have to be in North America, so use a VPN to pretend to be in the US if you are not like me. -
Stitcher
➡️How to Submit Your Podcast to Stitcher & TuneIn (Live365) -
TuneIn
➡️How to Submit Your Podcast to Stitcher & TuneIn (Live365)
Now these do not all update instantly when a new episode comes out. I tend to
set my eps to go live at 1AM because then, usually by breakfast/commute time
(which is when podcasts are often listened to when the world is normal) they
tend to have percolated through. The one that is always not there is Apple
Podcasts. Every week I log in to my console as soon a I get up and hit refresh
on the feed - it then refreshes usually in under half an hour.
N.B.
we MUST make sure our podcast season and episode numbers are set. If
they aren't no matter how many times we hit refresh, the ep will not show up
on Apple. One week I forgot to set them and the moment I figured it out I
added them in and voila, everything worked.
This is not an exhaustive list of where to list our podcasts, but there are
just sooo many and these are some of the biggest.
BTW - I made these little graphics for linking to the various sites on my
VirginiaWaytes.com
blog and anyone is most welcome to use them if they find them useful. They
are all png and were created from various sizes of logo available online,
just right click and save them.
#3 Make Sure to Tell Everyone About the Podcast on Social Media
This is an obvious one to most of us who have been trying to get out work out
there in any way online, but I think it deserve reiterating. No matter how
many podcast services our podcast is on, the best way to get the message out
there is with our Twitter, Facebook and Instagram accounts, and our mailing
lists.
When my podcast goes live it gets a handful of views before I get to social
media. Then as I pimp it around the numbers start to jump up. All these sites
have algorithms that boost podcasts, but they have a nasty habit of only
boosting the ones that already have an audience, so we have to do all the hard
graft on our own. C'est la vie in the world of the independent
producer 💖.
#4 Fantastic Advice from the Experts
There are many people out there who know more about this than me and many of
them are very, very helpful.
Getting the Prefect Sound
There is a channel on Youtube with the most fantastic advice for all things
audio run by a chap called
Mike Russell. He has some wonderful videos which can help us take the sound of our
podcast from good to great. This is my favourite vid of his:
I cannot express how good the advice in these vids is.
So Much Good Advice
Live365
has so many articles about so many different aspects of podcasting. It is so
useful.
#5 Make a List
[Edit] I forgot to add this, but, if you like me forget things, make a list of what there is to do every time an episode goes live. Since I have made my list I have found it so much easier. Of course I have all the book things to do as well, but it never hurts to have a checklist 😃.
~*~
And that's all I can think of at the moment. Podcasting is an ever expanding
world, but I hope this might help a few people sift through the information
overload that is out there. Best of luck if you are launching a podcast, drop
me your links in the comments if you are. Let me know any useful bits of
advice you have picked up along the way too. Thank you 💖