YouTube - What they Don't Tell You
N is for Name
"We write our names in the sand: and then the waves roll in and wash them away." — Neil Gaiman
My AtoZ theme this year is my YouTube journey with my new fiction channel, and all that I have learned - plus some free fiction - scroll down to the embedded vid for that.
Every author out there knows, titles are important. Now the name of your channel is something like a title. We've taken all this trouble to decide what our channel is about, who our audience is, and now we need to convey that in our title.Now there are some channels out there that are just the names of those who run them. If you're bringing a big audience with you, e.g. you're an author with fans already, this could be the way to go. In that case you're looking for people to find you, so your name is important, it's your brand.
However, what we also need to think about it YouTube in general. There are millions or people on YouTube who have probably never heard of us, and a person's name does not tell casual viewers what a channel is about. Like the title of a book, if the name of the channel does not grab them, they will not click.
Image by Gerd Altmann from Pixabay |
While the description of a channel will help the algorithm serve it to those searching on a topic, we still have to convince them to choose us from the search results. Hence the name should reflect us and the content of the channel.
For example, I could have gone with
- Natasha Duncan-Drake
My channel is all about short fiction, so I wrote down all the words I could think of that mean fiction:
- Fiction
- Stories
- Story time
- Tales
- Chronicles
- Novelette etc
Then I searched YouTube. And lo and behold, someone was already using that one.
So, I tweaked it, took inspiration from Drawing with Jazza (the previous name for the wonderful Jazza's channel) and came up with Tales With Tasha.
I am sure many of you are far more creative than me, but you can see the process.
Look around at other channels in your niche too, see what works for them, but do remember, some of the older channels were working with different parameters when they were named.
If you were starting a YouTube Channel, what would you call it? or What did
you call your channel and why?
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The A to Z Challenge happens every April. Bloggers from all
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- ๐ฎA longer story every Friday - for story time, over coffee or before going to bed
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You know...I am good at finding names and titles for the stories I write. But, creating names for long-standing things like blogs or non-changeable profiles is SO HARD for me. Haha! I have no idea what I'd name a YouTube channel. I guess it's a good thing I don't have one. ๐
ReplyDelete⮞ AnjelaCurtis.com
I always find titles for anything hard - I think sometimes I reach for too convoluted ideas ๐. The only thing that is harder than the title is the blurb!
DeleteI don't have a name for my channel, and it's been years since I even uploaded anything. Trying to find a title for a book I have written was hard.
ReplyDeleteTitles/names are just hard in general, I think. And it keeps getting harder when we have to think about algorithms as well as what our readers will like.
DeleteI like your naming process.. I only find it hard to name characters because I want the name to reflect their personality!
ReplyDeleteHopping in from the A-Z community,
Dream
https://thedreamgirlwrites.wordpress.com/a-z-2022/
I will admit, I use google a lot when naming characters. I go look up what is popular for different countries and things like that ๐.
DeleteName is as important as the content - Tasha's tales is quite appealing I feel. Name is the first thing people observe!
ReplyDeleteDropping by from a to z http://afshan-shaik.blogspot.com/
Names/titles it's all part of the same game ๐. Publishers and social media companies have teams of people for these things and we're supposed to do it all by ourselves!
DeleteI don't really use my YouTube channel for much so I just leave it with my blogging pseudonym. But you're right about the importance of a name.
ReplyDeleteArlee Bird
Tossing It Out
That's probably the best way to make sure people can find you over there.๐
DeleteSame thing applies everywhere even when you are selling groceries i believe... fancy names capture the first attention and are easier to remember too... since your name also has a T , Tales with Tasha has a nice ring to it ...
ReplyDeleteThank you. It really is all about getting people to remember, isn't it.
DeleteI think mine is just my author name, as I just use it for book trailers and some of my podcast vids... Like your thinking process!
ReplyDeleteRonel visiting for the A-Z Challenge My Languishing TBR: N
Sounds like it is a name perfectly fit for purpose and on brand.
DeleteMy channel name was originally Baryshnitsa (which I falsely believed means "lucky woman" in Russian), but I changed it to Ursula's Odds and Sods when I began making serious content in August 2021. My real middle name is Ursula, which I've always preferred to my first name, and my channel is an eclectic mix of odds and sods (though focused on books and writing).
ReplyDelete